Privacy Policy
Effective Date: March 1, 2026 · Last Updated: March 1, 2026
This Privacy Policy describes how Long Key Beach ("we," "us," or "our"), operated at longkeybeach.com, collects, uses, and protects information you provide when you visit our website or submit an inquiry. We are committed to protecting your privacy and handling your personal information responsibly.
1. Information We Collect
We collect information in the following ways:
Information You Provide Directly
When you submit an inquiry through our contact or booking form, we collect:
- Your name
- Email address
- Phone number (if provided)
- Desired check-in and check-out dates
- Number of guests
- Any message or additional details you choose to share
Information Collected Automatically
When you visit our website, we may automatically collect:
- Browser type and version
- Device type and operating system
- Pages visited and time spent on each page
- Referring website or search engine
- General geographic location (country/region level, not precise location)
- IP address (anonymized where possible)
This information is collected through cookies and analytics tools described in Section 4 below.
2. How We Use Your Information
We use the information we collect solely for the following purposes:
- To respond to your rental inquiry and communicate availability, pricing, and booking details
- To confirm and manage your reservation
- To send you a House Guide and relevant property information upon booking confirmation
- To improve our website's content, layout, and user experience based on aggregate analytics data
- To comply with applicable legal obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes.
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:
- Contractual necessity — to respond to your inquiry and fulfill a rental agreement
- Legitimate interests — to improve our website and services
- Consent — for non-essential cookies (you may withdraw consent at any time via our cookie banner)
4. Cookies
Our website uses cookies — small text files stored on your device — to improve your browsing experience and analyze site traffic. You can manage your cookie preferences through the cookie consent banner displayed on your first visit.
| Cookie Type | Purpose | Required? |
|---|---|---|
| Essential | Cookie consent preference storage; basic site functionality | Always On |
| Analytics | Aggregate page view and visitor data to improve the site (privacy-friendly, no cross-site tracking) | Optional |
You can change your cookie preferences at any time by clearing your browser's local storage or revisiting the site in a private/incognito window.
5. Data Retention
We retain inquiry information only as long as necessary to respond to your request and manage any resulting rental agreement — typically no longer than 2 years after your last communication with us, unless a longer retention period is required by law. Analytics data is retained in aggregate, anonymized form and is not linked to individual identities.
6. Third-Party Services
We use the following third-party services that may process data on our behalf:
Analytics (Umami)
We use Umami, a privacy-focused analytics platform, to understand how visitors use our site. Umami does not use cookies for tracking, does not collect personally identifiable information, and does not share data with advertisers. All data is aggregated and anonymous.
Google Maps
Our Location section embeds a Google Maps iframe to show the property's location. Google may collect data when you interact with the map. Please review Google's Privacy Policy for details.
Email Communication
Inquiries submitted through our contact form are sent to our Gmail account ([email protected]), which is subject to Google's Privacy Policy.
7. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website is served over HTTPS (encrypted connection). However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of the personal data we hold about you
- Correction — request that we correct inaccurate or incomplete data
- Deletion — request that we delete your personal data ("right to be forgotten")
- Restriction — request that we limit how we process your data
- Portability — request your data in a portable, machine-readable format
- Objection — object to processing based on legitimate interests
- Withdraw consent — withdraw cookie consent at any time without affecting prior processing
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
9. Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Long Key Beach
Mile Marker 65, Overseas Highway (US-1)
Long Key, FL 33001
Email: [email protected]
Phone: 786-652-9103